WHEN THIS IS USEFUL
Product teams need multiple audience and creative angles, but lose track of which assets belong to which test.
THE WORKFLOW CHANGE
Connect product facts, creative variants and experiment batches in a traceable content workflow.
Product content matrix
Build a content matrix around a product use case, audience needs and selling points. Turn approved hypotheses into scripts, creative briefs and organized testing batches.
A connected business process
Product facts → Use cases → Creative angles → Review → Test batches
What we build
- Product facts and use-case brief
- Audience and objection matrix
- Creative angles and script variants
- Asset naming and batch tracking
- Handoff to product and creative tests
How we validate it
Verify product claims and variation coverage. Link every creative to its audience hypothesis and test batch; market assumptions still need testing.