Category expansion workflows
Map the needs around an existing use case, explore adjacent product categories and screen opportunities against supply, margin and testing constraints.
A connected business process
Use case → Adjacent needs → Categories → Feasibility → Validate
What we build
- Use-case and customer-task mapping
- Adjacent category opportunities
- Supply-chain constraints
- Opportunity screening
- Small-test plans
How we validate it
Verify product relevance, supply availability, margins and testing costs. New category ideas remain hypotheses until validated.